From 24-Hour Waits to 4-Second Access: Nexus Brand Group Activates AI Colleagues for User Provisioning

4 seconds
End-to-end access provisioning, down from a 24-hour wait

About

Nexus Brand Group is a high-growth Amazon agency managing 40+ brands across 600+ dashboards. The team built one of the most complex dashboard ecosystems in the Amazon agency space, requiring 19 dashboards per brand and access for 20+ internal users. Manual onboarding was consuming analyst bandwidth and frustrating clients who waited up to 24 hours for access.

Chris Purcell
Thanks to an incredible partenership with Saras Analytics, we’ve built something powerful and we’re continuing to level it up
Chris Purcell
Founder at Nexus Brand Group

The Challenges

Onboarding a single brand or teammate meant touching hundreds of dashboards by hand.  

  • 5–10 hours per analyst spent monthly on repetitive access management
  • 24-hour client wait times due to timezone differences
  • Manual dashboard-ID selection across 600+ dashboards for every new teammate
  • No automation or safeguards against access-granting errors
  • Skilled analysts doing work that required no analytical judgment

The Solution

Saras Analytics activated the Nexus AI Bot: a Slack-native automation built with Claude AI that handles the full user-provisioning workflow without any manual steps. The team built this without prior API architecture expertise.

  • Plain-English input: A team member types a Slack instruction like "Create user john@nexus.com for Brand XYZ"
  • Intent parsing: Claude extracts structured fields : email, password, and brand name from the message
  • API execution: Claude calls the backend to create the account, assign credentials, and grant access across all relevant dashboards
  • Instant confirmation: Claude posts the user ID, password, and access status back to the Slack channel and entire process completes in 4 seconds

The Outcomes

Access management no longer competes with analysis. Freed analyst capacity now flows toward business decisions and brand-level insight work.

  • 5–10 monthly analyst hours reduced to zero
  • Client access wait time down from 24 hours to 4 seconds
  • Single Slack prompt provisions a full brand's access configuration
  • One instruction onboards a new teammate across all 600+ dashboards
  • Zero dependency on the Saras team, the bot runs without intervention
Location
United States
Industry
Amazon Agency Services
Goals
Eliminate manual user-provisioning workflows and reduce client wait times from 24 hours to 4 seconds.
Integrations
Claude AI · Slack

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