About Saras

At Saras, we help fast-growing SMBs, and mid-market brands make better decisions by transforming disconnected, messy data into clean, actionable insights.

Why We Exist?

If you've ever felt like you're guessing your way through growth, you're not alone. Many businesses are stuck switching between tools, second-guessing reports, and making high-stakes decisions without real clarity.   

We built Saras to change that.

Before Saras

Guessing instead of knowing :
Without integrated data, decisions were based on gut feeling or partial views.
Losing revenue:
Hidden trends and customer behaviors went unnoticed, leading to missed sales and inefficient campaigns.
Spending too much on tools that don’t talk to each other
Marketing, sales, ops, and finance were all working in silos.
Wasting time
Gathering reports manually from multiple platforms each week.
Failing to scale
Because they couldn’t track what was working or replicate success.

After Saras

Connect your sales, marketing, ops, and finance data—automatically.
Uncover revenue opportunities you didn’t know existed.
Eliminate reporting chaos and focus on strategy .
Reduce costs by eliminating unnecessary tools and guesswork.
Move from reactive to proactive decision-making
Make confident, data-driven decisions at every level

Data is not a marketing or finance or ops priority, data is a business priority

Talk to Data Consultant

Our Mission & Values

Turning Data into Your Highest ROI Driver
Your data shouldn’t sit in silos. It should work like a growth engine, powering decisions, streamlining operations, and unlocking new opportunities. That’s our mission, to put that power in your hands.

Customer
Obsession

We prioritize our customers’ success above everything else. We don’t just meet expectations—we anticipate needs, challenge assumptions, and drive outcomes that create real business impact. Every decision we make is rooted in delivering value and earning long-term trust.

Building A Team Of Excellence

Creating a high-performing, cohesive group of individuals who are committed to achieving outstanding results. It involves recruiting top talent, fostering a culture of continuous improvement, and ensuring that team members are aligned with the company's values and goals.

Extreme Ownership
& Bias For Action

We take full responsibility for our work, results, and impact. It means owning both successes and failures and not shifting blame on others. Prioritizing swift decision-making and taking initiative, rather than waiting for perfect conditions or instructions.

Relationship Driven Collaborative Culture

Strong relationships are built on trust, empathy, honesty, and mutual respect. We practice Radical Candor—challenging directly while caring personally—to ensure open and constructive communication. True collaboration happens when we listen, communicate effectively, and work together to achieve shared success.

Frugality With Impact

Frugality with impact means making the most of available resources to achieve significant results. It involves being resourceful, cost-conscious, and innovative in finding ways to deliver high value without unnecessary expenditure.

Growth Mindset

Our belief is that abilities and intelligence can be developed through dedication, hard work, and continuous learning. We don’t want to settle for "Good Enough", rather experiment with new and innovative ideas and take initiative to improve ourselves and the value we deliver.

Results Over Efforts

"Results Over Efforts" means prioritizing the outcomes and impact of work rather than just the amount of effort put in. It emphasizes achieving tangible, measurable results that contribute to Saras goals.

Why We Started Saras ?

Because mid-market brands deserve more than spreadsheets and guesswork.
We saw a massive gap. While enterprise businesses had teams and tools to make sense of their data, mid-sized companies were left behind—too complex for basic analytics, too resource-constrained for enterprise software.
They were making high-stakes decisions daily with incomplete, outdated, or siloed information. That wasn’t just inefficient—it was risky.

"Every business, regardless of size, should have access to enterprise-grade data capabilities."  
— Krishna Poda, Co-founder & CEO Saras

Our Journey

From Enterprise Expertise to Mid-Market Empowerment

2017

Discovery

Started with Saras Daton, uncovering SMB’s data challenges

2019

Built by experts

Crafted by a team of enterprise tech professionals with unmatched depth

2022

Deep Dive

Solved real-world problems through consulting, refining our approach

2024

Productization

Launched Saras Pulse, a data unification tool

2025

Activation

To launch activation capabilities with blotout

We spent years building data systems for large enterprises—financial institutions, retail giants, and global brands. But we realized the businesses that needed our help most weren’t the biggest. They were the next big.

So we reimagined everything:

Built from Scratch, Powered by Purpose

A custom-built data engine designed for speed, scale, and flexibility.

Tools Anyone Can Use

No analysts required. Just intuitive, self-serve tools that get the job done.

Enterprise Thinking, Everyday Impact

We bring big-league data strategies to solve real business problems.

Support That’s Actually Helpful

E-commerce expert-led guidance and strategic support baked right into the experience.

"Years of enterprise experience taught us one thing: when data is done right, it’s a business superpower."  
— Balaji Kolli, Co-founder Saras