How True Classic Reduced Klaviyo Data Costs by 95% by Migrating to Saras Daton

True Classic is a fast-growing premium apparel brand in the United States with a strong focus on performance marketing and customer retention. To power this strategy, the team relies heavily on data from Klaviyo to track engagement, conversions, and campaign effectiveness.

• The MAR-based pricing model of other ELT platforms significantly increased costs due to Klaviyo’s high-frequency, event-level data ingestion
• Every Klaviyo email event (open, click, bounce, conversion) created a new row, inflating monthly active row volume
• Cost of integrating Klaviyo alone crossed $3,600/month, accounting for 20% of total data integration cost
• Full-table scans and historical syncing led to unnecessary BigQuery processing charges

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In August 2024, True Classic transitioned its Klaviyo integration to Saras Daton to reduce rising data pipeline costs and improve efficiency.

• Klaviyo’s connector was configured with API-level filters to ingest only the most recent 30 days of data, significantly reducing data volume.
• Append-only ingestion was implemented to avoid full-table scans, lowering BigQuery processing charges.
• Historical syncs were excluded to limit unnecessary warehouse usage and control costs.
• Schema and model consistency ensured existing dashboards remained intact with no rework.
• BigQuery savings directly attributable to Klaviyo integration were estimated at over $48,000 annually.

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• 95% Reduction in Klaviyo integration cost post migration
• $42,120 Saved through Klaviyo data pipeline migration to Daton
• $38,400 Saved annually in BigQuery warehouse costs

By migrating to Saras Daton, True Classic significantly reduced its Klaviyo data processing costs while retaining full access to granular, event-level analytics — ensuring smarter, faster decisions without compromising data depth.

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