How Saras Daton Replaced Domo and Helped Lansinoh Cut Data Stack Costs by 75%

75%
Reduction in annual data stack costs after migrating from Domo to Saras Daton

About

Lansinoh is a global leader in maternal and infant health products, known for providing high-quality breastfeeding and postpartum care solutions. With a focus on innovation and healthcare trust, Lansinoh serves retailers and healthcare providers across multiple international markets.

The new data infrastructure that Saras created using Daton has significantly improved the way we manage and utilize our data. It’s more cost-effective, scalable, and has streamlined our reporting processes—making data access faster and more reliable for our teams and leadership.
Kate Kneil
Senior Financial Analyst, Lansinoh

The Challenges

Before engaging Saras Analytics, Lansinoh was using Domo for its ETL and reporting needs. The platform presented multiple challenges:

  • High annual licensing costs, exceeding $100,000
  • Overly complex workflows that were difficult to manage and maintain
  • Inconsistent reporting processes
  • Lack of automation for ingesting vendor data and email attachments 
  • Limited visibility into Amazon performance and competitive intelligence

These factors led the team to seek a more reliable, cost-efficient, and scalable solution.

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The Solution

Saras Analytics replaced Lansinoh’s Domo setup with a tailored data architecture using Daton, BigQuery and DBT. The engagement included:

  • Implemented automated data ingestion in data warehouse, powered by Daton
  • Creation of automated workflows to ingest vendor files received via email
  • Migration of key reporting workflows, including invoiced sales, point-of-sale consumption
  • Creation of new dashboards for digital marketing, market intelligence, and margin analysis, global amazon performance and category dashboard.
  • Introduction of a automated ingestion of a forecasting data that allowed quick input of new forecasts and historical comparisons in a single platform
  • Development of a Flywheel (Edge by Ascential) connector to provide Amazon market intelligence across brands, enabling Lansinoh to benchmark its products against competitors and gain deeper visibility into category trends

The Outcomes

  • 75% reduction in annual data stack cost by migrating from Domo to Saras Daton
  • Faster, more reliable reporting processes
  • Reduced dependency on manual work
  • A scalable data infrastructure capable of supporting evolving business needs

Download the full case study to explore how Saras helped Lansinoh transition from Domo to a more modern, efficient, and scalable analytics setup.

Location
Alexandria, Virginia
Industry
Mother & Child Care
Goals
Replace Domo and build a sustainable, long-term data infrastructure for their B2B business
Integrations
BigQuery, Power BI, DBT

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