How Anatta Restored GA4 Accuracy and Unlocked 40% Better Tracking for Clients with Saras

Anatta is a digital consulting and web development agency that partners with DTC ecommerce brands ranging from $25M to $500M in revenue. They specialize in high-performing ecommerce builds, frontend engineering, and analytics infrastructure.

Saras Analytics, Anatta’s trusted analytics partner, executed a multi-phase repair strategy:

• Conducted a 90+ point audit of GTM and data layer setup
• Redesigned GTM to capture order-level revenue events accurately
• Implemented a new data layer and parallel GA4 property
• Ensured uninterrupted tracking while restoring data quality
• Enabled accurate attribution, reporting, and business intelligence

• 40% improvement in GA4 data accuracy
• Restored visibility into ecommerce performance
• Enabled confident decision-making across teams
• Revealed missed revenue opportunities via corrected tracking
• Re-established client trust in campaign and ROI reporting

Anatta now delivers analytics that drive clarity and confidence.
Want to ensure tracking accuracy for your ecommerce clients? Download the full case study now.

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