Head of Product Marketing

Nischala Agnihotri

Nischala Agnihotri leads Product Marketing at Saras Analytics, unifying product, sales, and market intelligence to position Saras iQ and Daton as the industry’s most AI-ready data foundation. Her focus is on GTM clarity, strategic storytelling, and building scalable, insight-led marketing motions.

Turn Aging Inventory Into Working Capital Before the Season Closes

See how Posh Peanut turned chaotic, multichannel inventory into a unified view by channel and age, freeing up working capital before the season closes.

Customer Segments with IQ: How Posh Peanut Built Smarter Apparel Assortment Decisions

See how Posh Peanut used Saras IQ to identify customer attributes that predict repeat purchase and improve apparel assortment, retention, and campaign decisions.

MD&A Reports: Weekly Retail Analytics That Help Teams Stay Ahead of the Season

See how AI-powered MD&A reports help retail and apparel teams turn weekly sales, marketing, customer, and inventory data into faster seasonal decisions.

Say Hi to @IQ in Slack. No More Copying Numbers from BigQuery to Claude for Shopify Teams.

Ask @IQ in Slack and get certified eCommerce answers in the thread. No BigQuery queries, no tab switching, no pasting numbers into Claude.

Claude + BigQuery via MCP vs. Claude Without It

Shopify brands using Claude for channel margin analysis get fabricated numbers when the BigQuery MCP connection fails. Here’s side-by-side proof of what Claude finds with a live MCP connection — and what it invents without one.

NetSuite + Shopify + Amazon: Do You Need All Three for Accurate P&L Reporting?

Does your eCommerce brand need Shopify and Amazon integrations alongside NetSuite? Learn when an ERP alone isn't enough for accurate P&L reporting.

Other Expert Contributors

Nischala Agnihotri

Head of Product Marketing

Content Marketing Manager

Srinivas Janipalli

Director of Data Engineering

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