Trusted by 200+ Brands on Shopify & Amazon:
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Numbers that speak for our impact
Satisfaction Rate
98
%
Numbers that speak for our impact
Faster Creative Production
6.4
x
Numbers that speak for our impact
Brands Supported
120
+
Numbers that speak for our impact
Ads Generated With AI
18
M+
01
“We used to spend weeks planning and testing ads. Now, with Lighter’s automation, we launch optimized campaigns in days. It’s like having a full data team on demand.”
02
"Lighter’s A.I.-driven strategy transformed our campaigns. We went from guessing to scaling—our ROI increased within weeks, and the clarity in their reporting is unmatched."
03
"Our conversion rate skyrocketed after working with Lighter. Their A.I. system continuously tests variations we’d never think of—and it works."
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Our Founder
“We’re not here to follow trends — we’re here to build the systems that define them.”
David Clark
Founder of Lighter
We Answer all your Questions
Is Saras iQ a Moby AI replacement?
Saras replaces the need to stretch a marketing execution assistant into a business-wide decision system. It does not autonomously change campaigns or publish creative. Moby addresses the narrower execution job; Saras is designed for defensible analysis across teams.
What happens when a number looks wrong?
Every Saras answer is traceable to source and SQL. Certified Datasets are checked daily, and the IQ Data Engineer can investigate a value, explain metric logic, check freshness, trigger a refresh or log a bug from Slack.
Can Saras handle our custom contribution margin model?
Yes, within the agreed scope. Saras can model CM1, CM2 and CM3 using your cost, allocation and exclusion logic, then analyze them across channels, SKUs, promotions and customers. Confirm nonstandard inputs during scoping.
How do pricing and implementation compare?
Saras iQ starts at $1,999/month and goes live in ~10 days. Triple Whale pricing and implementation vary by GMV, contract and configuration. Compare the complete setup—not an isolated entry price.