Your top SKU
may be your
biggest loss.
ROAS hides the truth. Saras iQ finds your toxic SKUs — products with negative margins after returns, fulfillment, and ad spend. Ask in plain English. Get the answer instantly.
Trusted by CFOs at $50M + e-commerce brands who make confident decisions
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The Margin Blind Spot
Good ROAS.
Bad margins.
You're not alone.
Standard analytics show revenue and ROAS. They can't tell you what's left after returns, 3PL fees, and ad spend per SKU. That number is the one that matters
Returns erode margins invisibly
A 30% return rate on a bestseller can flip strong ROAS into a net loss. Most dashboards never show this.
Fulfillment costs vary wildly by SKU
Fine-grainHeavy or oversized products cost 3-5x more to ship. Blended averages hide the true cost per product.ed data access governance
You're scaling your worst performers
Ad spend optimised for ROAS across SKUs with wildly different margins means budget goes to your least profitable products.
The data exists. It's just siloed.
Shopify, your 3PL, and ad platforms each hold a piece of the picture. Saras iQ connects them and answers in seconds.
How It Works
Three steps to instant answers.
01
Connect 200+ data sources
Shopify, Amazon, Meta, Google, Klaviyo, your 3PL. We connect and normalise everything. White-glove setup. You don't touch code.
Done for you
02
Saras builds your AI-Ready Foundation
Your data is cleaned, governed, and structured into a unified model that understands products, channels, customers, and margins together.
Automatic
03
Ask anything in plain English
"Which SKUs have negative contribution margin?" Get a table, a chart, and a recommendation. Instantly. No tickets. No waiting.
Instant answers
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Use Cases
See iQ answer your toughest questions
Live interface. Realistic queries. Real answers.
Find toxic SKUs before they find you
Saras iQ connects Shopify revenue, 3PL fulfillment, and ad spend to show true contribution margin per SKU with returns baked in.
Contribution margin per SKU after all variable costs
Return rate impact on margin, by channel
Ad spend efficiency vs. actual profit per SKU
Reorder recommendations based on margin, not just velocity
Alerts when a SKU's margin drops below threshold
Know which carts actually make money
Not all cart values are equal. Saras iQ analyses cart composition, bundle mix, discount depth, and fulfillment cost to show true profit per order.
Contribution margin by order type and cart composition
Which product bundles drive the highest profitability
Discount impact on margin by coupon code and channel
Shipping cost as a percentage of cart value, per SKU mix
Flag loss-making carts driven by heavy discounting or high-return SKU combinations
Board-ready answers in 10 seconds
No more waiting for weekly reports. Ask iQ and get instant, accurate executive summaries with the numbers that matter.
Weekly and monthly P&L summaries by channel
Contribution margin trending vs. prior periods
Inventory health and sell-through rates
Custom cohort retention reports on demand
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Answers to the hard questions.
How long does setup take?
Most brands are live within 5-7 business days. We handle the entire integration. No code, no IT tickets. Our team connects your sources, validates the model, and trains iQ on your business before you log in.
Do I need a data team?
No. Saras iQ is built for operators, not engineers. No SQL. No dashboards to configure. If you can type a question, you can use iQ.
How is this different from ChatGPT?
Generic AI without clean, governed data produces wrong answers. Saras iQ solves the data foundation problem first. It runs on your actual Shopify, Amazon, and ad data. Not generic internet knowledge.
What data sources do you support?
200+ connectors including Shopify, Amazon Seller Central, Meta Ads, Google Ads, Klaviyo, all major 3PLs, and most ERPs. If you use it, we almost certainly connect to it.
Stop guessing.
Start knowing.
Find out which SKUs are bleeding margin and what to do about it. 20 minutes with a Saras iQ specialist. No pitch deck. Just your data and your questions.